Best TV deals in January: Get up to 50% off OLED and QLED displays
When you buy through our links, Insider may earn an affiliate commission. Learn more
Best Buy
The Super Bowl is about a month away, and we’re starting to see some great TV deals just in time for the event. Displays from top brands like LG and Samsung are on sale, giving shoppers the perfect chance to snag a new big-screen set for the big game.
We anticipate even bigger discounts as we get closer to the Super Bowl on February 11, but some top models are already seeing price drops. The best TV deals right now include a massive 98-inch TCL 4K display for $1,000 off. The 65-inch Hisense U6K, our pick for the best TV you can snag on a budget, is also holding steady at a great deal price of $550.
Below, our experienced deal hunters and tech experts are keeping track of all the best TV deals across a range of sizes and budgets. We expect even more deals to pop up over the coming weeks, so if the TV you’ve been eyeing isn’t on sale yet, check back for all the latest price drops.
Best TV deals on 24- to 50-inch models
Best TV deals on 55-inch displays
Best TV deals on 65-inch sets
Best TV deals on 75- to 100-inch displays
Is now a good time to buy a TV?
The weeks in mid-January and early February leading up to the Super Bowl are typically an excellent time to buy a new TV, especially if you’re shopping for a big-screen display. Many TVs are expected to drop back to their Black Friday prices, and we could even see a few models dip down to new all-time lows.
The best TV deals of the season will likely arrive at the end of January, giving buyers just enough time to get their new displays to watch the Super Bowl on February 11. However, some great discounts have already started to pop up, so if you’re aiming to stream the NFL playoffs on a new 75-inch set, you can find some worthwhile deals right now.
Want to browse more TV sales?
The TV deals we highlight above are only a fraction of what’s available across all our recommended retailers. Best Buy, Walmart, Amazon, and more have a vast selection of models to fit your unique needs. Below, we’ve also listed a few other great sources to check if you need more options.
- Best Buy | Walmart | Amazon | B&H Photo & Video | Newegg
How do I choose the right TV?
Choosing the right TV can be tricky. There are lots of sizes, brands, and display types to pick from, and prices vary considerably depending on the features you want.
On the low end, you can find some small HDTVs for as little as $100 with either a 720p or 1080p screen. Decent 4K TVs tend to start at around $300 to $500 depending on size, and generally, you can expect better quality for each extra hundred you spend. On the high end, the best 4K TVs in bigger screen sizes can cost $1,500 or more.
When choosing a TV, you’ll want to start by establishing how much you want to spend, typically tied to how big you want your display to be. Also, think about whether you’re willing to spend extra to get the best picture quality.
If you prioritize high-end image performance, you’ll want to opt for a 4K TV with an OLED panel or a QLED screen that includes features like local dimming and quantum dots. These technologies enable the richest colors and highest contrast for a gorgeous HDR image.
Are you a gamer? Make sure to get something with a 120Hz screen and variable refresh rate to fully support the latest features on the Xbox Series X and PS5. And movie and TV buffs will want Dolby Vision and Dolby Atmos for the best cinematic flare.
On the other hand, buyers who just want a simple smart TV for casual viewing will be satisfied with any reliable entry-level model. These options use standard, budget-friendly LED screens. Though picture quality won’t be as impressive as pricier models, there are plenty of cheap 4K TVs with solid performance, including budget picks that still manage to offer 4K, HDR, and plenty of apps.
OLED vs. QLED: What’s the difference?
If you’re in the market for a midrange or high-end TV, you’ll likely find yourself deciding between two display types: OLED vs. QLED. They each have pros and cons, but we think the best OLED TVs deliver the top image performance for home theater fans.
OLED TVs use self-illuminating screens that precisely dim and brighten each pixel to create an infinite contrast ratio. This makes an OLED display the top choice for buyers who want the absolute best picture quality for watching movies or playing games in a dark home theater room.
One major downside to OLED TVs is that they can suffer from image retention or burn-in. However, current models are equipped with hardware and software tools to combat this, and you can mitigate the chances of producing burn-in by ensuring certain static elements (like heads-up displays in games or news tickers) don’t remain on the screen for excessive hours.
On the other hand, QLED TVs rely on older LCD panel technology that uses a backlight to illuminate their screens. These backlights can have multiple zones to dim specific areas, but even the best QLED displays can’t match the pixel-level contrast of an OLED. This can cause an uneven look in dark scenes with halos around bright objects or washed-out black levels that look gray.
Where QLED TVs have an edge, though, is with peak brightness. Midrange and high-end QLED TVs can get brighter than most OLEDs. This makes a QLED TV a better fit for rooms that let in a lot of light, and they give an extra bit of HDR pop when very bright highlights are on-screen. QLED models also tend to be less expensive than OLED TVs and present no risk of burn-in.
